Counteracting electric vehicle range concern with a scalable behavioural intervention

All-electric vehicles remain far from reaching the market share required to meaningfully reduce transportation-related CO2 emissions. While financial and technological adoption barriers are increasingly being removed, psychological insufficiently addressed. Here we show that car owners systematically underestimate compatibility of available battery ranges with their annual mobility needs this underestimation is associated increased demand for long reduced willingness adopt electric vehicles. We tested a simple intervention counteract bias: providing tailored information range concern pay between 60 240 miles, relative 50-mile-range baseline model. Compatibility more strongly than did about easy access charging infrastructure, it selectively who would derive greater benefits adopting an vehicle. This scalable may complement classical policy approaches promote electrification mobility. Understanding remains critical scaling up rapid deployment. Herberz et al. how vehicle driver usage underestimated demonstrate can concern.